What I Learned from the Financially Literate!

What I Learned from the Financially Literate!

    I recently wrote two articles on both sides of financial literacy. One was, the 14 signs that you are financially literate and the other the 12 signs that you are financially illiterate. I compared and contrasted the habits of each side, the financially illiterate vs. the financially literate. See chart below.  Aside from these two … Continue reading

Got Good Financial Habits?

Got Good Financial Habits?

Have you ever considered that your spending habits are a reflection who you are? And, who you will become? Your future is molded by every dollar you earn and use. If you choose to use them wisely you can easily build a fortune. If you choose to waste them, you throw away a fortune that … Continue reading

Article Graphics

Article Graphics

For a series of financial articles I wrote I created several graphic memes to drive home the point of each article. In all, I created 30+ graphics. I also created a quiz for each article as well as several provocative phrases. One of the most interesting things I learned on this project was that there were … Continue reading

Comparison of Callout Copy

Comparison of Callout Copy

The copy on the callout on the right contains “We” copy and I discount it’s value immediately because it is not focused on the needs of “Sarah” (the ideal customer) who is evaluating the advertisement for value to her and her family and doesn’t care about the business at all, at this point. The copy … Continue reading

Visual Interest

Visual Interest

What mental images does the word “home” create in your mind? What pleasant past memories can you elicit when writing copy text that includes “home” in it for the postcards you create? Is it an ad that you are creating or an extension of the life of your customer? “Do your [postcards] touch the familiar in … Continue reading