Support Literacy – Bookmark Program

Support Literacy – Bookmark Program

I decided that there was a need to promote lifelong learning. To that end, I’m creating a series of bookmarks based on quotes from authors I’ve collected. Here is the first bookmark design I created. This piece matches the quote to a visually strong image. My plan is to find sponsors to help print and … Continue reading

Direct Mail Postcard

Direct Mail Postcard

Here is a beautiful postcard for Beautiful Smiles. This card is called a reputation card and focuses on input from past patients, listing testimonials and their involvement in the community.

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.  

Castledale Dental Website Template

Castledale Dental Website Template

Following animated gifs are from the Castledale Dental website template, first draft. To help describe the services offered by this practice I developed these animated gifs as services headers. They spread across three different pages and are only 15opx wide by 100px high. These could also be modified for social media use as well.   Above the … Continue reading

Sharp Edge University Slide

Sharp Edge University Slide

Made this slide for Sharp Edge’s new product, Sharp Edge University. A product that teaches practices best practices in office management, phone etiquette and basic marketing skills to more effectively engage with new patient calls.

Logo and Business Card Design for SharpEdge Marketing

Logo and Business Card Design for SharpEdge Marketing

Recently completed the logo design and business card design for SharpEdge Marketing. Following is a condensed style guild showing the colors, logo options and fonts used. Final business card design for SharpEdge Marketing Proposed 2.25″ x 2.25″ business card design for SharpEdge Marketing

Proof Builds Desire – 2

Proof Builds Desire – 2

Here are some additional thoughts to increase engagement and sales you must provide proof of what you are saying. Examples of proof are: 1. What people are saying about you, 2. exact number of testimonials received, 3. exact number of patients seen, 4. exact number of procedures performed, 5. specific hours open (not “Convenient Hours … Continue reading

Proof Builds Desire

Proof Builds Desire

Proof is indisputable. It is credibility. It is what builds desire. A general statement, on the other hand, is only perceived as advertising to the general public and is immediately dismissed. We must always give and show the proof of why your client you are promoting is superior to their competition. If they are perceived as … Continue reading