After doing some research on understanding the Political Aristocracy in America and how they sew discontent in the land I created these two graphics.
Enhance your print ads with simple animated versions or more complex for online viewing.
I print a lot of postcards. For some clients I also create animated Gif’s of portions of these postcards for social media. This reinforces the print ad when also seen online and adds interest when only seen online in articles, facebook and twitter et al. Here, on the left, is the ad as it is … Continue reading
Associate memories, are new memory experiences that have become linked to existing memory. Connecting their existing positive memories to your marketing piece through association is a strategy that can be employed to strengthen and personalize your connection or relationship with a potential customer. To use this strategy, you want to tap into the existing positive … Continue reading
An offer accounts for as much as 20% of a card’s response rate. This means that time must be spent to identify what offer would work best for your client’s demographics. Following explains the anatomy of an offer: Shape: Traditional shape has value. Other variations should be explored and tested for effectiveness. A Headline: “FREE” or … Continue reading
Double Readership Path There are two types of readers – analytical thinkers/readers and scanners. To get the most response from these readers, the strategy, double readership path must be employed. You need to tell your story in multiple ways. Say it in the headline, say it again in the subheadlines, say it again throughout the … Continue reading
Following describes how to best develop an offer. Something that maximizes engagement and increases your ability to sell your product or service. 1) Use a shape/design that gets maximum attention 2) Always use a headline to draw more attention to the offer 3) Use as little legalese as possible. Be brief and as clear possible … Continue reading
There are several strategies you can use to increase the value of your business in the eyes of your customers and potential customers. One is to develop tactics to implement the strategy: Desire + Price = Value Whenever you can increase desire for your product or service you lower the objective presented by price and … Continue reading
Benefit Stacking: adding secondary and tertiary benefits to move the listener from “almost convinced” to “entirely convinced” There are two ways to use benefit stacking. First throughout the copy you write and second, via sub-headlines places on pictures, in callouts &/or in bullet points. On the front of the postcard below we use several of the … Continue reading