Article Graphics

Article Graphics

For a series of financial articles I wrote I created several graphic memes to drive home the point of each article. In all, I created 20+ graphics. I also created a quiz for each article as well as several provocative phrases. One of the most interesting things I learned was that there were few discussions on … Continue reading

Comparison of Callout Copy

Comparison of Callout Copy

The copy on the callout on the right contains “We” copy and I discount it’s value immediately because it is not focused on the needs of “Sarah” (the ideal customer) who is evaluating the advertisement for value to her and her family and doesn’t care about the business at all, at this point. The copy … Continue reading

Visual Interest

Visual Interest

What mental images does the word “home” create in your mind? What pleasant past memories can you elicit when writing copy text that includes “home” in it for the postcards you create? Is it an ad that you are creating or an extension of the life of your customer? “Do your [postcards] touch the familiar in … Continue reading

Accomplishing Tasks for Creatives

Accomplishing Tasks for Creatives

I’ve noticed that in all of the meeting I’ve attended much of the business addressed fall into either past performance or updates based on past performance. Not enough time is spent on strategic planning for future goals. Why is this the case? The only rationale I can come up with is that we focus more … Continue reading

The Most Valuable Businessmen…

The Most Valuable Businessmen…

Do you have that unique ability to ask the questions no one else is asking? If so, this quote may prove you to be that businessperson with the most valuable of skills. The usual questions consist of questions like, • Do you know how to use illustrator, photoshop, InDesign? • Do you have a reliable vehicle … Continue reading