Accomplishing Tasks for Creatives

Accomplishing Tasks for Creatives

I’ve noticed that in all of the meeting I’ve attended much of the business addressed fall into either past performance or updates based on past performance. Not enough time is spent on strategic planning for future goals. Why is this the case? The only rationale I can come up with is that we focus more … Continue reading

The Most Valuable Businessmen…

The Most Valuable Businessmen…

Do you have that unique ability to ask the questions no one else is asking? If so, this quote may prove you to be that businessperson with the most valuable of skills. The usual questions consist of questions like, • Do you know how to use illustrator, photoshop, InDesign? • Do you have a reliable vehicle … Continue reading

The Most Valuable Skill To Have…

The Most Valuable Skill To Have…

The most important marketing lesson I learned at my first job was that “everything is marketing.” I was assigned to make an ad for a magazine. The day it hit the streets we started getting calls. I heard a customer service rep. say, “We aren’t offering that discount.” As I ran over to her desk … Continue reading

How to Email Photos from an iPhone

How to Email Photos from an iPhone

I created this document to help our clients at SharpEdge Marketing send us better photos for use on their direct mail postcards. A simple guide showing them the steps to send higher resolution photos via their iPhone. It has been helpful in getting the quality photography we need to print for the optimal impression on … Continue reading

So You Want to Change Your Postcard!

So You Want to Change Your Postcard!

  The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years.   Boredom is … Continue reading

Implementing Marketing Strategies

Implementing Marketing Strategies

To build value and promote calls several marketing strategies were implemented on this postcard. To name a few, credibility elements are used to increase desire, price is use to increase value, you copy are use to increase interest, proof are used to increase value, limited offers are used to expedite calls and  callouts or information bursts are used to quickly … Continue reading

Support Literacy – Bookmark Program

Support Literacy – Bookmark Program

I decided that there was a need to promote lifelong learning. To that end, I’m creating a series of bookmarks based on quotes from authors I’ve collected. Here is the first bookmark design I created. This piece matches the quote to a visually strong image. My plan is to find sponsors to help print and … Continue reading