High-quality photography helps attract higher quality patients. Continue reading
I created this document to help our clients at SharpEdge Marketing send us better photos for use on their direct mail postcards. A simple guide showing them the steps to send higher resolution photos via their iPhone. It has been helpful in getting the quality photography we need to print for the optimal impression on … Continue reading
The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years. Boredom is … Continue reading
To build value and promote calls several marketing strategies were implemented on this postcard. To name a few, credibility elements are used to increase desire, price is use to increase value, you copy are use to increase interest, proof are used to increase value, limited offers are used to expedite calls and callouts or information bursts are used to quickly … Continue reading
There is a phenomenon happening in your brain everyday. In fact, your brain is on the lookout 24 / 7 / 365 for the familiar, unusual and problematic. When your brain detects the unfamiliar, unusual and problematic in context with what is on your mind, your mind takes action an alerts you. It says, “Hey, Hey, Hey, … Continue reading
I decided that there was a need to promote lifelong learning. To that end, I’m creating a series of bookmarks based on quotes from authors I’ve collected. Here is the first bookmark design I created. This piece matches the quote to a visually strong image. My plan is to find sponsors to help print and … Continue reading
Here is a beautiful postcard for Beautiful Smiles. This card is called a reputation card and focuses on input from past patients, listing testimonials and their involvement in the community.
Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.
Following animated gifs are from the Castledale Dental website template, first draft. To help describe the services offered by this practice I developed these animated gifs as services headers. They spread across three different pages and are only 15opx wide by 100px high. These could also be modified for social media use as well. Above the … Continue reading
Made this slide for Sharp Edge’s new product, Sharp Edge University. A product that teaches practices best practices in office management, phone etiquette and basic marketing skills to more effectively engage with new patient calls.