Posted in May 2016

Reticular Activator

Reticular Activator (engaging the brain by including unfamiliar, unusual or problematic in the design process) The Reticular Activator is the part of the brain that is on the lookout 24 hours a day, 7 days a week for things that are 1) unfamiliar, 2) unusual, or 3) problematic. When your brain detects any of these … Continue reading