Benefit Stacking: adding secondary and tertiary benefits to move the listener from “almost convinced” to “entirely convinced”
There are two ways to use benefit stacking. First throughout the copy you write and second, via sub-headlines places on pictures, in callouts &/or in bullet points.
On the front of the postcard below we use several of the following benefit stacking lines to reinforce this dental practice.
Some examples are:
– Spring is a great time to start!
– Improve your confidence!
– Schedule your appointment today!
– Faster recovery times!
– Need a confidence boost? Schedule your summer cleaning now!
– Se Habla Espanol
– Use your tax return.
To best utilize this strategy look for subtle ways to reinforce your main point and drive home the value of your marketing piece.