Following describes how to best develop an offer. Something that maximizes engagement and increases your ability to sell your product or service.
1) Use a shape/design that gets maximum attention
2) Always use a headline to draw more attention to the offer
3) Use as little legalese as possible. Be brief and as clear possible
4) Always prominently display expiration date to build urgency
5) Always create the best possible offer value. Always list full value your offer