Posted in July 2016

Reality Hooks

Reality Hooks

Reality hook (a verifiable detail inserted into a story in an attempt to boost credibility) Proof seals the deal! Verifiable details drive it home. This strategy provides the convincing details that most other marketing fluff inserts. The number of testimonials a practice has is powerful and in most cases verifiable via a quick internet search. Place … Continue reading

Associate Memories

Associate Memories

Associate memories, are new memory experiences that have become linked to existing memory. Connecting their existing positive memories to your marketing piece through association is a strategy that can be employed to strengthen and personalize your connection or relationship with a potential customer. To use this strategy, you want to tap into the existing positive … Continue reading

The Anatomy of an Offer on a Direct Mail Piece

The Anatomy of an Offer on a Direct Mail Piece

 An offer accounts for as much as 20% of a card’s response rate. This means that time must be spent to identify what offer would work best for your client’s demographics.   Following explains the anatomy of an offer: Shape: Traditional shape has value. Other variations should be explored and tested for effectiveness. A Headline: “FREE” or … Continue reading