I print a lot of postcards. For some clients I also create animated Gif’s of portions of these postcards for social media. This reinforces the print ad when also seen online and adds interest when only seen online in articles, facebook and twitter et al.
Here, on the left, is the ad as it is on the postcard. On the right, it the same ad with simple animation.
Here are some additional eye-catching animated gifs that are strong and get attention when seen online.
Though the graphics are strong on this piece (below) they are stronger in animated form next to it. Consider creating animated variations of your ads to gain greater attention when promoting online.
Send in links to how you optimize your print ads to have added power online. I’d love to see how others are strengthening their visual creative.