The value of a testimonial increases exponentially when you add credibility elements to a postcard. When it comes to placing a testimonial on a marketing piece there are 8 levels of credibility that can make all the difference in the success of your next marketing campaign.
• Full Name
• Home Town
• Date of Testimonial
• Photo of Patient
• 5-Stars Graphic from Review
• Logo from Testimonial Site
• Total Number of Testimonials Received
The following graphic shows the different qualities of testimonials and the level of credibility they produce. (Download Testimonial Credibility Factors Worksheet here >>)
Ask your customers for testimonials at regular intervals and get permission and their photo then create/add their testimonials to your marketing collateral and make testimonial graphics for all of your social media channels.
Also, tally the number of testimonials you have and post a graphic of that too to increase your reputation!