The value of a testimonial increases exponentially when you add credibility elements to a marketing piece. When it comes to placing a testimonial on a marketing piece there are 8 levels of credibility that can make all the difference in the success of your next marketing campaign.
• Full Name
• Home Town
• Date of Testimonial
• Photo of Patient
• 5-Stars Graphic from Review
• Logo from Testimonial Site
• Total Number of Testimonials Received
• Bolding Words Within Testimony
The following graphic shows the different qualities of testimonials and the level of credibility they produce. (Download Testimonial Credibility Factors Worksheet here >>)
Ask your customers for testimonials at regular intervals and get permission and their photo then create/add their testimonials to your marketing collateral and make testimonial graphics for all of your social media channels.
Also, tally the number of testimonials you have and post a graphic of that too to increase your reputation! We know that people do not trust advertisements that are written in ad speak. So to increase believability give proof that your claims are accurate by including real, exact number of testimonials.
If you say, over 1,000 testimonials people are skeptical. But if you say, 1,241 testimonials people are more convinced because it is a concrete, not a squishy number. To build trust is the goal. each of these credibility factors has been observed to increase trust, thus are more effective than being generic and sketchy.