Posted in March 2018

Comparison of Callout Copy

Comparison of Callout Copy

The copy on the callout on the right contains “We” copy and I discount it’s value immediately because it is not focused on the needs of “Sarah” (the ideal customer) who is evaluating the advertisement for value to her and her family and doesn’t care about the business at all, at this point. The copy … Continue reading

Visual Interest

Visual Interest

What mental images does the word “home” create in your mind? What pleasant past memories can you elicit when writing copy text that includes “home” in it for the postcards you create? Is it an ad that you are creating or an extension of the life of your customer? “Do your [postcards] touch the familiar in … Continue reading