Filed under direct mail

High-Resolution Photography Attract Less Price-Conscious Patients

High-quality photography helps attract higher quality patients. Continue reading

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How to Email Photos from an iPhone

How to Email Photos from an iPhone

I created this document to help our clients at SharpEdge Marketing send us better photos for use on their direct mail postcards. A simple guide showing them the steps to send higher resolution photos via their iPhone. It has been helpful in getting the quality photography we need to print for the optimal impression on … Continue reading

So You Want to Change Your Postcard!

So You Want to Change Your Postcard!

  The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years.   Boredom is … Continue reading

Implementing Marketing Strategies

Implementing Marketing Strategies

To build value and promote calls several marketing strategies were implemented on this postcard. To name a few, credibility elements are used to increase desire, price is use to increase value, you copy are use to increase interest, proof are used to increase value, limited offers are used to expedite calls and  callouts or information bursts are used to quickly … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.  

Reality Hooks

Reality Hooks

Reality hook (a verifiable detail inserted into a story in an attempt to boost credibility) Proof seals the deal! Verifiable details drive it home. This strategy provides the convincing details that most other marketing fluff inserts. The number of testimonials a practice has is powerful and in most cases verifiable via a quick internet search. Place … Continue reading

The Anatomy of an Offer

The Anatomy of an Offer

Following describes how to best develop an offer. Something that maximizes engagement and increases your ability to sell your product or service. 1) Use a shape/design that gets maximum attention 2) Always use a headline to draw more attention to the offer 3) Use as little legalese as possible. Be brief and as clear possible … Continue reading