Filed under graphic design

What I Learned from the Financially Literate!

What I Learned from the Financially Literate!

    I recently wrote two articles on both sides of financial literacy. One was, the 14 signs that you are financially literate and the other the 12 signs that you are financially illiterate. I compared and contrasted the habits of each side, the financially illiterate vs. the financially literate. See chart below.  Aside from these two … Continue reading

Article Graphics

Article Graphics

For a series of financial articles I wrote I created several graphic memes to drive home the point of each article. In all, I created 30+ graphics. I also created a quiz for each article as well as several provocative phrases. One of the most interesting things I learned on this project was that there were … Continue reading

Comparison of Callout Copy

Comparison of Callout Copy

The copy on the callout on the right contains “We” copy and I discount it’s value immediately because it is not focused on the needs of “Sarah” (the ideal customer) who is evaluating the advertisement for value to her and her family and doesn’t care about the business at all, at this point. The copy … Continue reading

Visual Interest

Visual Interest

What mental images does the word “home” create in your mind? What pleasant past memories can you elicit when writing copy text that includes “home” in it for the postcards you create? Is it an ad that you are creating or an extension of the life of your customer? “Do your [postcards] touch the familiar in … Continue reading

How to Email Photos from an iPhone

How to Email Photos from an iPhone

I created this document to help our clients at SharpEdge Marketing send us better photos for use on their direct mail postcards. A simple guide showing them the steps to send higher resolution photos via their iPhone. It has been helpful in getting the quality photography we need to print for the optimal impression on … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.