Filed under graphic design

Comparison of Callout Copy

Comparison of Callout Copy

The copy on the callout on the right contains “We” copy and I discount it’s value immediately because it is not focused on the needs of “Sarah” (the ideal customer) who is evaluating the advertisement for value to her and her family and doesn’t care about the business at all, at this point. The copy … Continue reading

Visual Interest

Visual Interest

What mental images does the word “home” create in your mind? What pleasant past memories can you elicit when writing copy text that includes “home” in it for the postcards you create? Is it an ad that you are creating or an extension of the life of your customer? “Do your [postcards] touch the familiar in … Continue reading

How to Email Photos from an iPhone

How to Email Photos from an iPhone

I created this document to help our clients at SharpEdge Marketing send us better photos for use on their direct mail postcards. A simple guide showing them the steps to send higher resolution photos via their iPhone. It has been helpful in getting the quality photography we need to print for the optimal impression on … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.  

Make Your Smile Better Ads

Make Your Smile Better Ads

     “Going to the dentist isn’t usually your highest priority. We know that… So we go the extra mile to make you feel comfortable, cared for and informed by using the latest technology in a modern and relaxing facility. Once you’ve experienced our comfortable environment, fast visit times, personalized communication and caring follow-through, you’ll understand … Continue reading