Filed under internet marketing

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.  

Castledale Dental Website Template

Castledale Dental Website Template

Following animated gifs are from the Castledale Dental website template, first draft. To help describe the services offered by this practice I developed these animated gifs as services headers. They spread across three different pages and are only 15opx wide by 100px high. These could also be modified for social media use as well.   Above the … Continue reading

Make Your Smile Better Ads

Make Your Smile Better Ads

     “Going to the dentist isn’t usually your highest priority. We know that… So we go the extra mile to make you feel comfortable, cared for and informed by using the latest technology in a modern and relaxing facility. Once you’ve experienced our comfortable environment, fast visit times, personalized communication and caring follow-through, you’ll understand … Continue reading

Gaining Attention With Motion

Gaining Attention With Motion

I print a lot of postcards. For some clients I also create animated Gif’s of portions of these postcards for social media. This reinforces the print ad when also seen online and adds interest when only seen online in articles, facebook and twitter et al. Here, on the left, is the ad as it is … Continue reading

Reality Hooks

Reality Hooks

Reality hook (a verifiable detail inserted into a story in an attempt to boost credibility) Proof seals the deal! Verifiable details drive it home. This strategy provides the convincing details that most other marketing fluff inserts. The number of testimonials a practice has is powerful and in most cases verifiable via a quick internet search. Place … Continue reading