Filed under Marketing

Implementing Marketing Strategies

Implementing Marketing Strategies

To build value and promote calls several marketing strategies were implemented on this postcard. To name a few, credibility elements are used to increase desire, price is use to increase value, you copy are use to increase interest, proof are used to increase value, limited offers are used to expedite calls and  callouts or information bursts are used to quickly … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.  

Reality Hooks

Reality Hooks

Reality hook (a verifiable detail inserted into a story in an attempt to boost credibility) Proof seals the deal! Verifiable details drive it home. This strategy provides the convincing details that most other marketing fluff inserts. The number of testimonials a practice has is powerful and in most cases verifiable via a quick internet search. Place … Continue reading

The Anatomy of an Offer

The Anatomy of an Offer

Following describes how to best develop an offer. Something that maximizes engagement and increases your ability to sell your product or service. 1) Use a shape/design that gets maximum attention 2) Always use a headline to draw more attention to the offer 3) Use as little legalese as possible. Be brief and as clear possible … Continue reading

doTerra Business Cards

doTerra Business Cards

Over time I have created a number of business cards for doTerra consultants. Here is the latest version we’ve designed and printed. Being unique in any industry is important and from the feedback I’ve received our designs stick out and are making the impact needed to help business remain memorable. Thanks to all the many … Continue reading

Review Day Scheduling

Review Day Scheduling

We are planning a review day! Social media, paid and natural search are becoming all consuming aspects in our marketing plans. After talking to many of our clients we have decided to pick a date where you can come down to the shop and show /high-light your product or service and we and other interested … Continue reading