Filed under Marketing

Visual Interest

Visual Interest

What mental images does the word “home” create in your mind? What pleasant past memories can you elicit when writing copy text that includes “home” in it for the postcards you create? Is it an ad that you are creating or an extension of the life of your customer? “Do your [postcards] touch the familiar in … Continue reading

Accomplishing Tasks for Creatives

Accomplishing Tasks for Creatives

I’ve noticed that in all of the meeting I’ve attended much of the business addressed fall into either past performance or updates based on past performance. Not enough time is spent on strategic planning for future goals. Why is this the case? The only rationale I can come up with is that we focus more … Continue reading

The Most Valuable Businessmen…

The Most Valuable Businessmen…

Do you have that unique ability to ask the questions no one else is asking? If so, this quote may prove you to be that businessperson with the most valuable of skills. The usual questions consist of questions like, • Do you know how to use illustrator, photoshop, InDesign? • Do you have a reliable vehicle … Continue reading

The Most Valuable Skill To Have…

The Most Valuable Skill To Have…

The most important marketing lesson I learned at my first job was that “everything is marketing.” I was assigned to make an ad for a magazine. The day it hit the streets we started getting calls. I heard a customer service rep. say, “We aren’t offering that discount.” As I ran over to her desk … Continue reading

So You Want to Change Your Postcard!

So You Want to Change Your Postcard!

  The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years.   Boredom is … Continue reading

Implementing Marketing Strategies

Implementing Marketing Strategies

To build value and promote calls several marketing strategies were implemented on this postcard. To name a few, credibility elements are used to increase desire, price is use to increase value, you copy are use to increase interest, proof are used to increase value, limited offers are used to expedite calls and  callouts or information bursts are used to quickly … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.