Filed under Strategy

High-Resolution Photography Attract Less Price-Conscious Patients

High-quality photography helps attract higher quality patients. Continue reading

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So You Want to Change Your Postcard!

So You Want to Change Your Postcard!

  The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years.   Boredom is … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.