Filed under Strategy

Accomplishing Tasks for Creatives

Accomplishing Tasks for Creatives

I’ve noticed that in all of the meeting I’ve attended much of the business addressed fall into either past performance or updates based on past performance. Not enough time is spent on strategic planning for future goals. Why is this the case? The only rationale I can come up with is that we focus more … Continue reading

So You Want to Change Your Postcard!

So You Want to Change Your Postcard!

  The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years.   Boredom is … Continue reading

The Anatomy of a Successful Postcard

The Anatomy of a Successful Postcard

Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.