Including an offer on your postcard accounts for as much as 20% of the postcards success. This being the case the content to be added to the offer must be considered carefully. We’ve observed that a high percentage (what %) of slow-start mailings, where the phone calls aren’t coming in as soon as expected …
I’ve noticed that in all of the meeting I’ve attended much of the business addressed fall into either past performance or updates based on past performance. Not enough time is spent on strategic planning for future goals. Why is this the case? The only rationale I can come up with is that we focus more …
High-quality photography helps attract higher quality patients.
The Most Common Reasons a Doctor/Practice Wants to Change a Card. Over time, we have cataloged four main reasons why we get a request to change a postcard design. And because none of them are based on sound direct marketing principles we’d like to explain what we’ve learned over the years. Boredom is …
Following infographic was developed for Sharp Edge Marketing’s social media efforts. This piece, like the family of infographics show an example card and lists several of the strategies used to develop a successful direct marketing postcard mailer. View the full family here.
Draw customers to a particular product or product line by creating posters, table-cards, easel back displays, POP displays or hangtags.
Even more, we must adapt to the habits of our customers. If we don’t they will head straight to a competitor who does.
Improve your profitability by implementing internal marketing strategies which are customer service best practices.
Ouch, are you training your employees enough?
Loyal customer spend more and for a longer period of time and who wouldn’t want that?