A well researched, planned and designed postcard interrupts, engages, educates and offers what the reader wants. There are many strategies to consider when developing postcards. Demographics, habits, interests, relationships and preferences are just a few.
Following chart list the basic components of a successful postcard.
Building a relationship of trust is paramount to success, as is the training of supporting staff and other media touchpoint to make each piece perform optimally.
Most designers can make an impression with their design but can they convince the reader to (1) not through it into the trashcan, (2) trust what is said and (3) make the call to get more information?
The postcards below show many successful marketing strategies that have been incorporated on some of the millions of cards printed to date.
Following graphics show some of the strategies I develop to gain the trust of readers.