It is cheaper to train your people to answer the questions your marketing will promise than it is to advertise, yet most employers don’t take the time to train their staff on lowering the buying risks customers have.
Knowing this I’ve invested much personal time and effort into understanding the relevance of customer service training. Best practices take your staff from employee liabilities to marketing assets.
Following articles share the connections I see between hiring and training and successful marketing and are found on the resource page
1. Hiring is Marketing
2. The Circle of Marketing