Here are some additional thoughts to increase engagement and sales you must provide proof of what you are saying. Examples of proof are: 1. What people are saying about you, 2. exact number of testimonials received, 3. exact number of patients seen, 4. exact number of procedures performed, 5. specific hours open (not “Convenient Hours … Continue reading
Proof is indisputable. It is credibility. It is what builds desire. A general statement, on the other hand, is only perceived as advertising to the general public and is immediately dismissed. We must always give and show the proof of why your client you are promoting is superior to their competition. If they are perceived as … Continue reading
The value of a testimonial increases exponentially when you add credibility elements to a postcard. When it comes to placing a testimonial on a marketing piece there are 5 levels of credibility that can make all the difference in the success of your next marketing campaign. Credibility elements: • Full Name • Profession • Home … Continue reading
“Going to the dentist isn’t usually your highest priority. We know that… So we go the extra mile to make you feel comfortable, cared for and informed by using the latest technology in a modern and relaxing facility. Once you’ve experienced our comfortable environment, fast visit times, personalized communication and caring follow-through, you’ll understand … Continue reading
I have 90% more creative ability, talent, resourcefulness and intelligence than my present job requires or allows! — DCF What talents do you have that your bosses are not asking of you or entirely ignoring?
After doing some research on understanding the Political Aristocracy in America and how they sew discontent in the land I created these two graphics.
Enhance your print ads with simple animated versions or more complex for online viewing.
I print a lot of postcards. For some clients I also create animated Gif’s of portions of these postcards for social media. This reinforces the print ad when also seen online and adds interest when only seen online in articles, facebook and twitter et al. Here, on the left, is the ad as it is … Continue reading
Reality hook (a verifiable detail inserted into a story in an attempt to boost credibility) Proof seals the deal! Verifiable details drive it home. This strategy provides the convincing details that most other marketing fluff inserts. The number of testimonials a practice has is powerful and in most cases verifiable via a quick internet search. Place … Continue reading
Associate memories, are new memory experiences that have become linked to existing memory. Connecting their existing positive memories to your marketing piece through association is a strategy that can be employed to strengthen and personalize your connection or relationship with a potential customer. To use this strategy, you want to tap into the existing positive … Continue reading