Proof Builds Desire – 2

Proof Builds Desire – 2

Here are some additional thoughts to increase engagement and sales you must provide proof of what you are saying. Examples of proof are: 1. What people are saying about you, 2. exact number of testimonials received, 3. exact number of patients seen, 4. exact number of procedures performed, 5. specific hours open (not “Convenient Hours … Continue reading

Proof Builds Desire

Proof Builds Desire

Proof is indisputable. It is credibility. It is what builds desire. A general statement, on the other hand, is only perceived as advertising to the general public and is immediately dismissed. We must always give and show the proof of why your client you are promoting is superior to their competition. If they are perceived as … Continue reading

Make Your Smile Better Ads

Make Your Smile Better Ads

     “Going to the dentist isn’t usually your highest priority. We know that… So we go the extra mile to make you feel comfortable, cared for and informed by using the latest technology in a modern and relaxing facility. Once you’ve experienced our comfortable environment, fast visit times, personalized communication and caring follow-through, you’ll understand … Continue reading

Gaining Attention With Motion

Gaining Attention With Motion

I print a lot of postcards. For some clients I also create animated Gif’s of portions of these postcards for social media. This reinforces the print ad when also seen online and adds interest when only seen online in articles, facebook and twitter et al. Here, on the left, is the ad as it is … Continue reading

Reality Hooks

Reality Hooks

Reality hook (a verifiable detail inserted into a story in an attempt to boost credibility) Proof seals the deal! Verifiable details drive it home. This strategy provides the convincing details that most other marketing fluff inserts. The number of testimonials a practice has is powerful and in most cases verifiable via a quick internet search. Place … Continue reading

Associate Memories

Associate Memories

Associate memories, are new memory experiences that have become linked to existing memory. Connecting their existing positive memories to your marketing piece through association is a strategy that can be employed to strengthen and personalize your connection or relationship with a potential customer. To use this strategy, you want to tap into the existing positive … Continue reading